IntakePlanned
Buying more leads is an expensive way to find out intake is broken
How to check response time, booking and follow-up before you raise the ad budget.
Blog
Notes on running the business behind a law firm
Practical writing on intake, marketing, operations, hiring and technology. No growth hacks.
On the deskPlanned
6
planned articles
5
topics
- Intake1
- Marketing2
- Operations1
- Technology1
- Finance1
Planned articles
6 articles · not yet published
MarketingPlanned
Why your marketing report should end at signed clients
Cost per lead hides which channels actually pay for themselves.
OperationsPlanned
Coach or fractional COO: which one does your firm need?
One helps the owner decide. The other steps in and makes the systems happen.
TechnologyPlanned
Keep, fix, connect, replace or build
A simple way to audit a law firm tech stack without starting from scratch.
FinancePlanned
Can the firm afford the next hire?
The rolling forecast that answers it, and why owner pay belongs in the budget.
MarketingPlanned
What AI search means for practice-area pages
How answer engines read law firm websites, and what is worth changing.
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