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Team · 05 / 07All profiles

ZeeshanAds expert

Runs paid acquisition, with the creative, landing pages and tracking built around the same goal.

Owns
4 areas
Focus
Paid media strategyGoogle, LSA, Meta and YouTube campaignsCreative and landing-page testing
01

What Zeeshan owns

  • 01

    Paid media strategy

  • 02

    Google, LSA, Meta and YouTube campaigns

  • 03

    Creative and landing-page testing

  • 04

    Lead-quality measurement

02

Background

Zeeshan’s marketing work runs through Zikarus, a digital growth agency with roots in Dubai that works mainly with North American clients.

That work covers paid campaigns on Meta, Google and Bing, social media, conversion copywriting, websites and landing pages, SEO and brand identity, built as one connected system instead of split across separate specialists.

He works from the numbers: acquisition costs and funnel data come before creative opinions, and campaigns are not boosted just to look busy.

03

How Zeeshan works

  1. 01

    Audit the funnel

    Existing campaigns, landing pages and competitors are reviewed to find where money is wasted.

  2. 02

    Build for conversion

    Campaigns, creative and pages are built around one measurable goal.

  3. 03

    Keep testing after launch

    Live data drives changes to copy, creative, targeting and budget.

04

What Zeeshan does with your firm

  • Picks channels by practice area, market and case economics
  • Runs Google Ads, Local Services Ads, Meta, YouTube and Bing
  • Tests ad creative and landing pages
  • Reviews call and lead quality to cut wasted spend
  • Reports past leads to signed clients where the data exists
05

Elsewhere

See where your firm actually stands.

The diagnostic comes first, even when the answer means doing less.